In the United Kingdom, Ireland, Australia and New Zealand, a betting shop is a shop away from a racecourse where one can legally place bets in person with a licensed bookmaker. Most shops are part of chains such as William Hill, Ladbrokes, or Coral.
Betting shops have been a staple of gambling culture in the United Kingdom since 1961, when they first opened for business. This is despite being subject to many strict regulations from the British government. They were forced to make themselves unappealing, as UK lawmakers did not want to encourage problematic gambling and were looking for ways to regulate the industry in a way that did not compromise the social aspect of sports betting.
How to Find the Perfect Location for a Betting Shop
The success of a betting shop depends on the location in which it is situated. Choosing the right one can be a tricky task because of all the factors that need to be considered. However, the use of location intelligence software like Periscope makes this process much easier.
Historically, betting shops were visually unappealing because of law that made them impossible to advertise lines and odds outside their shop. This meant that bookies could not even display their windows in the street, but the Gambling Act of 2005 relaxed these rules and allowed them to advertise specials and promotions on large shop window posters.
The introduction of in-play and cash out betting in the UK has also helped to change the face of betting shops as they became a popular choice among punters. This is due to the fact that they provide punters with up-to-the-minute information. It is also because they can offer customers a live view of the matches. nearest