Why not something else like MetaCafe or Viddler or other video sharing websites? Why YouTube in particular? Let’s have a look at that now.
The First Thing Is That YouTube Is Owned By Google
As I’ve said before. This has some amazing ramifications for YouTube and for its future. As you might know, YouTube started off as a company that was not owned by Google. In fact, it was only relatively recently that Google purchased them.
If you look at Google and what they’re on about, they’re in the money-making game. They’re interested in making money online. Having a company like Google behind you can only spell good things in terms of success in terms of making money.
That’s another thing. Google has deep pockets with money. They can fund a company like YouTube for years to come if they want to. They’ve decided to back YouTube because they’ve seen the potential that YouTube has. That’s a really clear sign that YouTube is a technology you should keep an eye on.
I think they’re the second most-visited website on the Internet right now. I think Google is #1. I’ve got to double check those stats there, but YouTube is significant.
Google also wants you to be successful. If you’re successful, it’s going to make them more money as well and make them more successful. So just the fact that they’re behind YouTube means that they’re working hard to make YouTube as easy for you as possible to be successful.
If you look at the changes that YouTube has gone through since Google purchased them, you can see dramatic differences. You can see it in the AdSense program that’s been introduced in the YouTube videos. You can see in the different designs and layouts that they’ve been working towards. You can see how YouTube videos are ranking much better inside the Google search engines. Having Google on their side is just huge.
YouTube Videos Rank In Google Search Results
So you’ve got that on your side. If you’re only submitting to YouTube, your chances of getting ranked in Google are so much higher compared to all the other video sharing sites.
It’s An Incredible Traffic Source
This is sort of an understatement, but if you look at YouTube, they just recently reached one billion views per day. I’m not even sure if we can visualize that number, but imagine one billion coins, you’d probably be able to fill up a whole stadium full of coins. One billion views a day is huge, and this is just from one website.
In 2008 a study was done that showed that there were 71 million unique users in each month. That number has probably been superseded by now, but this is the latest information we have on that particular statistic. It’s a huge plus. If you’re not using this as a traffic generation source, you’re missing out.
I think with the example that I used, FreeMagicLive, we’ve only touched the surface. We’ve really just scratched the surface and we’re already sitting on 15,000 people on our email list.
It Is A Search Engine On Its Own
Have you ever gone to YouTube and started searching for something, like in the search box right over here? More and more people now are using YouTube as their main search engine compared to Google. Is this perhaps a trend that’s going to continue in the future and instead of people just doing searches on Google, just go to YouTube to do searches? Perhaps YouTube will become the #1 site where people want to search for information.
Think about this. What are the implications? If YouTube is potentially going to become the #1 search engine in the world, what are the implications for your online business? And would you want to be in the right place at the right time with YouTube? I definitely think so.
YouTube Is Not Just For Teenagers Anymore
This is a question that I’ve had from a lot of people. They say, “Sure, you were able to get success on YouTube, but your market is only for teenagers.” Now that may have been the case when YouTube was just starting out, but now things have changed. Demographics for YouTube are changing and they are changing at a massive rate. It’s not just for teenagers anymore, so if you’re marketing to other age groups, this is good news.
Teenagers are still the highest number, but as you’ll see in some of these statistics, YouTube is great for other age groups as well. Look at this: 85% of the United States population has watched YouTube videos. That’s huge. 85% of the whole United States has watched a YouTube video. This is incredible. buy likes for youtube